Lash extensions
Sets from $200.00
A natural, mascara-like classic set, or a customized volume and hybrid set from soft fullness to a more dramatic, textured look. 2-week fills keep them full.
See the full menu and bookPouring beauty everywhere since 2013
Meticulous lashes and brows in Richmond, VA. Soft, everyday looks or more defined, fuller results, always tailored to your features.
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5.0 from 63 Google reviews

What we do
Each service is carefully tailored to enhance your features with precision and attention to detail, whether you are looking for a soft, everyday look or more defined, fuller results.
Sets from $200.00
A natural, mascara-like classic set, or a customized volume and hybrid set from soft fullness to a more dramatic, textured look. 2-week fills keep them full.
See the full menu and bookFrom $30.00
Lift your natural lashes from the root for a longer, more open-eyed look with no extensions, or darken them for a mascara-like effect without daily makeup.
See the full menu and bookFrom $25.00
Precise shaping to clean and define your natural brow with a smooth, polished and crisp finish.
See the full menu and bookFrom $35.00
Lamination lifts and smooths brow hairs into place. Henna gives a soft, filled-in stain for up to 2 weeks and tints the hairs for up to 6 weeks.
See the full menu and bookFrom $310.00
Esthetician-led makeup, customized to your skin type, complexion and features. In the studio, or at your event with our chair, lighting and speaker.
See the full menu and book$90.00 and $115.00
Soft Glow pairs brow threading with a lash lift. Full Glow adds a lash tint for the fullest, most defined glow.
See the full menu and bookThe finish
Brows shaped by threading, laminated or tinted so they sit where they should. We finish threading with either witch hazel or hypochlorous acid, and every brow is matched to the way you wear it.
Book your brows

About
We are a Richmond-based lash and brow studio focused on meticulous, natural results.
With nearly two decades of experience, our services are thoughtfully tailored to enhance your features while maintaining a clean, effortless look.
Jouer Beauty has its roots in Style by Zahra, a well-known salon established in 1999, and we carry on that family legacy of precision, care, and attention to detail.
Each appointment is a calm, personalized experience where you can relax and leave feeling confident and refreshed.
Our makeup is esthetician-led.
Combining professional makeup techniques with advanced skincare knowledge, our approach prioritizes beautiful skin, seamless application, and a refined, long-lasting finish. From bridal beauty to special occasions and professional photography, each look is designed to enhance your natural features.
Reviews
“Sonya is amazing! She did all of the makeup for my wedding and it could not have looked better. Her calming and thoughtful presence was everything I needed on my big day. I hardly ever wear makeup, so I was worried about overdoing it. I needn’t have worried. Sonya has a way of enhancing your natural features in a way that looks perfect and classy and it lasted all day and through a whole night of dancing! Her love for what she does really shines through and you can tell she invests in high quality products. Love her and would highly recommend! I’ve never felt more gorgeous.”
“Sonya is absolutely fabulous at everything she offers. My brows have never looked better. The shaping is perfect, the attention to detail is amazing, and the results are clean, precise, and beautifully flattering. You can tell there is real skill and care put into her work. I couldn’t be happier and highly recommend Sonya to anyone looking for perfectly shaped brows! ⭐️⭐️⭐️⭐️⭐️”
“I first started getting my brows threaded by Sonya 5+ years ago. Consistently going in monthly to get them cleaned up! She’s the only person I trust with my brows, so much so that even though I’ve moved out of state, I rebook with her when I’m back in town! Sonya is absolutely the best and I can’t recommend her enough! Incredibly talented and listens to any concerns to help you achieve your vision of perfect brows!”
“Sonya is hands down the BEST at literally every service she offers. I have had treading, lash extensions, lash tint and lift and eyebrow lamination and she delivers every single time. She knows her stuff and has an eye for what would look best/work best for you. I trust her completely and leaving feeling better and more confident than you do walking in is a great feeling! Plus she’s a beautiful soul both inside and out! Big fan over here clearly!”
“Sonya is the best in town! I’ve been going to her for 12 years, and she has always made time for me no matter how busy her schedule is. She is extremely hardworking and truly puts her customers first. I’ve had so many services done by her over the years, from eyebrows to eyelashes and eyebrow tinting, and she always does an amazing job. I’ve tried going to other people before, but I always end up coming back to Sonya. No one does my eyebrows like she does, and I’ve learned not to trust anyone else. She is talented, professional, and always consistent. I highly recommend her!”
Book online
The full menu with prices and durations. Please review the booking policies below before scheduling.
2-week fills are required to maintain fullness.
This is a meticulous, precision service and timing matters. By booking, you agree to these policies.
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